David Metcalfe

David is the CEO and co-founder of Verdantix, where he leads the firm’s strategic direction and client engagement. Since co-founding the firm in 2008, David has built a global research and advisory business defined by boundless curiosity, a commitment to analytical excellence and a belief in the power of insight to drive meaningful progress. Drawing on 25 years of experience in technology strategy and market intelligence, David advises C-Level executives on growth strategy and digital innovation. His expertise lies in helping clients see the big picture – exploring how emerging investment trends, shifting regulations and business priorities interconnect, to shape market dynamics and competitive advantage. David was previously SVP Research at Forrester and Head of Analysis & Forecasting at BT. He holds a PhD in game theory and decision analysis from the University of Cambridge.